Animated video
Physicians Pharmacy Alliance (PPA) — an integrated pharmacy services organization — needed to show they understood the difficulties of providing care to the chronically ill, a population whose medication non-compliance drives up medical costs to over $290 billion a year.
This brand manifesto video was developed to show PPA’s perspective on how physicians and payors can work more collaboratively to help improve the health of and drive down costs for the chronically ill. As a first communication, this video was an educated and energetic way to show how PPA can work to help bridge the gaps in a broken healthcare system.